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Clean, Natural Beauty Since 2002

We use scientifically proven, high-performance ingredients from nature to noticeably improve your skin’s health and appearance while doing what we can to minimise our impact on our environment.

AGAINST ANIMAL TESTING

NATRUE made without toxins, parabens, or gmos

NON GMO

NATRUE made without toxins, parabens, or gmos

SUPPORTING ETHICAL TRADE PRACTICES

MADE IN NEW ZEALAND

Our packaging isn't perfect but we're committed to making improvements. In 2021 we switched many of our products from plastic to glass (an endlessly recyclable material), and we've introduced PCR (post-consumer plastic) for our tubes. Our focus on this is simple: to help close the loop on packaging. No complicated or time-consuming recycling schemes.

RECYCLABLE PACKAGING

PREGNANCY SAFE

No boring board. Any cardboard we use meets the standards set by the Programme for the Endorsement of Forest Certification (PEFC). It's a global not-for-profit that specialises in responsible, sustainable forest management and guarantees that our cardboard is produced from forests managed to preserve biodiversity while benefitting local communities.

Discover our range

For us, clean beauty is concious beauty.

It's the mindful creation of our products. Minimal packaging, limited processing, mindful manufacturing, no tolerance for animal testing, and the commitment to product safety and efficacy.