Anti-Ageing Skincare
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The best skincare for ageing skin, our range of ageless products harness powerful natural actives that work to erase signs of ageing and are safe to use in the sun & on sensitive skin.

Frequently asked questions
What are the main signs of ageing skin?

Common signs include fine lines, wrinkles, loss of firmness, uneven tone, and dryness. These changes result from a combination of natural collagen loss, reduced cell turnover, and environmental damage. A consistent routine and sun protection can help slow signs of ageing.
What causes skin to age?

Skin ageing is influenced by genetics, UV exposure, pollution, lifestyle habits, and reduced production of collagen and elastin. Repeated facial movements and dehydration also contribute. Protecting skin from sun and maintaining healthy habits slows visible ageing. Daily SPF use is a great way to prevent further skin damage and signs of ageing.

Can skincare reverse signs of ageing?

While skincare can’t fully reverse ageing, it can improve firmness, smooth texture, and reduce fine lines. Ingredients like retinol, peptides, and antioxidants can stimulate collagen production and repair damage for a more youthful appearance.
What’s the best anti-ageing ingredient?

Retinol is one of the most studied and effective anti-ageing ingredients, improving cell turnover and collagen production. Other strong options include vitamin C for brightening, peptides for firmness, and hyaluronic acid for deep hydration.
How does sun damage age the skin?

UV rays break down collagen and elastin, leading to wrinkles, sagging, and pigmentation. This process, called photoageing, is responsible for most visible ageing signs. Daily broad-spectrum sunscreen use is the best defence against premature ageing.
When should I start using anti-ageing products?

Preventative care can begin in your mid-to-late 20s with daily SPF and antioxidants. In your 30s and beyond, consider adding retinoids or peptides to address early fine lines and maintain skin elasticity over time.
Can diet affect skin ageing?

Yes, diets high in sugar and processed foods can speed up ageing through glycation, which damages collagen. Eating antioxidant-rich fruits, vegetables, and omega-3 fats supports skin repair and resilience from within.
How does hydration help ageing skin?

Hydrated skin appears plumper and smoother, making lines less visible. Moisturisers with humectants like glycerin and hyaluronic acid draw water into the skin, while emollients lock it in, maintaining elasticity and a more youthful look.
Is it too late to start an anti-ageing routine?

It’s never too late; consistent use of targeted products can improve texture, radiance, and firmness at any age. Combining skincare with healthy habits like SPF use, a balanced diet, and avoiding smoking yields the best long-term results.
Do facial exercises help with ageing skin?

Some studies suggest facial exercises may improve muscle tone and firmness, but results vary. They should be used alongside proven skincare treatments for best results, rather than relied on as a primary anti-ageing solution.